A dynamic startup idea can help your new company succeed in a competitive world. Startups can use strategic concepts to guide their decision-making as they develop their new company. Your concept will define your business’ purpose, goals, target audience, and products so you can create a business that attracts investors and customers.
What Is a Business Concept?
Your business concept should define the purpose of the business and what makes it unique in its niche. Your concept may stem from a product idea or an underserved need that you have identified. To support your startup idea, you should identify one or more problems customers are facing and how you can solve those problems. Patrick James Trico CEO, says that you should be able to explain what your business will do to potential investors and customers.
Your startup concept should include one or more product ideas, your target demographic, long-term goals, and your unique value proposition. You should also know if you want to have a physical store or a fully online presence. It also may help identify the biggest competitors in your niche and define their strengths and weaknesses. Your concept will form the foundation of your business plan, but it will not have the detail and research analysis of a complete business plan.
How Do You Develop a Concept?
Many startups identify a need or have a unique product idea that motivates them to start a new company. Some have a passion for an industry or a hobby that they want to turn into a career. Once you have a seed idea, you can evaluate that niche and what other needs your business can meet in that niche. At this stage, you should brainstorm as many needs and product ideas as possible.
Once you have a list of ideas, you can do market research to determine which ideas are the most attractive to potential customers. Your research may also reveal whether there are other ideas you did not originally consider. From your research, create one or more product prototypes or mockups to address consumer needs. You should be able to explain why your product differs from others or what needs it can fulfill. You can do more research at this time to see if customers are interested in your products. After that, you can change your product or create a full business plan that you can present to investors.
A strategic concept is a key step in the foundation of any startup. You will be able to define what makes your company different from others as well as reflect on the purpose and goals of your company. You should remember that your company will exist because someone needs what it offers to enable their own success. Your business concept should guide you in developing your company and conducting research in order to create your business plan. Since you may not be an expert in every area of your industry, you will need to rely on your concept for guidance.